Business Name
First Name *
Last Name *
Title
Email *
Phone *
Address
Industry
No. Staff *
Turnover (Optional)
GENERAL
1. Is there unrealised potential in your business? *
Yes, I believe there is lots of unrealised potential. No, we are probably at maximum capacity. Maybe, but we don't know which area to develop.
If you answered Yes, what would you say is that potential?
2. Do you want help to materialise this unrealised potential? *
Yes, we could do with some assistance. No, we pretty much have everything under control. Maybe, but we don't know what you can do.
3. Do you have a clear direction and goals/ plan for your business? *
Yes, we know our strategy and have set objectives. No, direction and specific goals not clear. Sort off, we know intuitively but not specific goals.
PROFITS
1. Is your business making the profit you want?
Yes, I am very happy with the profitability. No, I want to improve my profit. Sort off, It is ok but it could be better.
2. Is your business growing year on year?
Yes, we are growing. No, business is stagnant or declined slightly. Not sure of our finanical performance this year.
3. Are you earning what you would if you worked for someone else?
Yes, maybe same or more than if I was an employee. No, would get much more if I work for someone else. Not sure what the market rates are.
4. Do you produce a monthly Profit and Loss statement?
Yes, at the end of every month. No, we never do that. Sometimes, but it is not regular.
5. Do you know in advance when money will be going in/ out?
Yes, we do monthly cash flow forecast. No, not something I track. Sort off, I know my bills and bank balance.
6. Do you know what turnover you need to break even on your costs?
Yes, I know my fixed and variable cost. No, I have not idea about my break even point. Sort off, I have an estimate of my monthly expenses.
7. Do you compare actual vs budgeted costs for each of your expenses?
Yes, I keep a tight reign on my budget. No, I dont have any budgets. Sort off, I have a budget but I stick to it.
8. Do you feel like you are paying more than your fair share in taxes?
Yes, taxes are a big chunk of my income. No, income and profits are not that high. Sort off, I would like to minimise taxes further.
9. Do you pay your taxes (GST/ PAYG) on or before they fall due?
Yes, I am always up to date with my taxes. No, cash flow is always tight. Sometimes, depends on the quarter.
10. Are you on a payment arrangement with the ATO?
Yes, we had to organise to pay in installments. No, never been on a payment arrangement. Previously, have been but now - paid off.
11. Could you deliver your services and bill for jobs in a shorter timeframe?
Yes, we could be more efficient and bill regularly. No, we are very streamlined. Possibily, never really looked into it.
12. Do you have stock that has been sitting on the shelf for some time? (relevant only for product providers)
Yes, lots of our stock is quite old. No, we turn over the stock regularly. Sort off, some old stagnant stock. Not Applicable
13. Do your customers pay you within your terms of payment (eg. 14 days)?
Yes, customers always pay me on time. No, I always have to chase clients for payment. Sort off, some do some don't.
14. Is your pricing above average for your industry?
Yes, we are a premium provider. No, we are more budget or value priced. We are probably average. Not sure what the average market price is.
15. Have you reviewed/ increased your prices recently?
Yes, we increased our pricing recently. No, our prices haven't changed for ages. Looked at it but not sure if we should change it.
16. Do you know which jobs you made/ lost money on?
Yes, we measure the profitability of each job. No, we have no idea. Sort off, we kind of know intuitively.
17. Are your margins better than the industry benchmark?
Yes, our margins are better. No, our prices are good but our costs are high. Not sure what the industry benchmark margin is.
18. Do you know where is the "right" place for you to invest your profits/ wealth?
Yes, I have a proper written financial plan. No, I have no idea. Sort off, I have a mental finanical plan.
19. Are you and your family adequately protected financially?
Yes, we have sufficent insurance. No, we are not insured. Not sure want other insurance we need.
20. Do you need to borrow money for your business, car, investments or home?
Yes, we need to get some money. No, everything is taken care off. Maybe, depends what your terms are.
