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Eligible Export Promotion Activities

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Nine categories of promotional activities can be claimed

You may claim for expenditure on specific export promotional activities undertaken during the financial year before the application period.

1. Overseas representatives
You can claim:

  • all reasonable costs that you pay to have an overseas representative act on your behalf on a long-term (min 12 months) basis to market/promote your product
  • the portion of the fee or expense paid to your overseas representative that relates to promotion of your Australian products. You cannot claim the costs of non-promotional activities your representative carries out for you such as supplying after-sales service, post-contractual training, sourcing of products, arranging clearance, warehousing or collection of goods, importing or promoting products from other countries
  • a maximum of $200,000 per application is claimable under this category. However you should include all eligible expenses that you wish to claim in your application to ensure your grant is maximised

Note: Austrade conducts detailed checks on overseas representative claims and may contact your representative by phone or in person as part of these checks. If you are claiming expenses for overseas representatives, you may be asked to provide additional supporting documentation with your application form.

2. Marketing consultants
You can claim:

  • the cost of engaging an arms length (independant) consultant to undertake export market research or marketing activities
  • a maximum of $50,000 per application is claimable under this category. However you should include all eligible expenses that you wish to claim in your application to ensure your grant is maximised

3. Marketing visits

You can claim:

  • the cost of travel during the marketing visit eg airfares, taxi fares, departure taxes, etc (only 65 per cent of first class airfares may be claimed)
  • an allowance of $300 per day is claimable for overseas marketing visits to help defray accommodation, entertainment and living expenses

4. Communications

You can claim:

  • the costs of communications to promote your product eg fax, emails, phone

Note: if you do not claim your actual communication expenses, you will receive an automatic 3 per cent addition to your grant

5. Free samples
You can claim:

  • the cost of providing free samples of the product you are promoting for export

6. Trade fairs, seminars, in-store promotions

You can claim:

  • the cost of participating in an international trade fair, seminar, in-store promotion, international forum, private exhibition, or similar activity
  • the money it costs to participate, eg entry fees, stand rental charges and the cost to freight your promotional materials to the trade fair

7. Promotional literature & advertising

You can claim:

  • external costs of promotional material, such as brochures, videos, DVDs, advertising and website development

8. Overseas buyers

You can claim:

  • the cost of bringing potential buyers who are non-residents to Australia for an approved export promotion purpose
  • up to a maximum of $7,500 per buyer per visit
  • up to a maximum of $45,000 per application

9. Registration and/or insurance of eligible intellectual property

You may claim:

  • payments made to third parties, e.g. patent and trademark attorneys, for the grant, registration or extension of the period of registration of intellectual property for countries other than Australia or New Zealand
  • the cost of insurance premiums paid for protection against possible infringement, in countries outside Australia, of eligible intellectual property.

Claim Requirements

To be able to claim EMDG for any of the above activities:

  1. you must have spent the funds to seek out, create demand for or develop an export market for your product
  2. you must be the intended principal in export transactions (exemptions apply for manufacturers, Approved Trading House or Approved Body applicants, events promoters, suppliers to inbound tour operators or in situations where a company closely related to the applicant owns the product intended for export)
  3. the expense must have been paid by you during the financial year (ie, it must be taken up as an expense in your books of account, not just in consolidated accounts or in the accounts of a related entity)
  4. the item paid for must have been provided to you
  5. you must have evidence of the expense and of what it was incurred for (ie, invoices, bank statements etc)
  6. if you are claiming expenses under the overseas representatives or marketing consultants categories, you must have documentary evidence that shows the role and function of the representative or consultant
  7. if you are claiming expenses under the marketing visits category you must have trip reports, boarding passes, diary notes and/or other evidence which substantiate the details of the trip

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