Accountants & Wealth Advisers
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Our Story

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Winner Partnership - A Real Life Business Success Story

Winner Partnership began life in 1995. The Practice was founded by Susan Wahhab – financial strategist, entrepreneur, author and keynote speaker. Here is her story.

From little things big things grow

A few weeks before her 25th birthday, accountant Susan Wahhab was ecstatic to receive her tax agent licence. It had been her dream to establish her own financial services practice – and it was about to become a reality.

Within one month of getting her licence, Susan hit the road, driving around Sydney in her red Ford Telstar to complete people's tax returns. She was still working full-time for small accounting firms, so spent her evenings and weekends building her business. It took two-and-a-half years of unwavering dedication and hard work to be able to jump into her business full time.

Doing business in a man's world

However, Susan’s jump to full-time business required more capital. Susan approached a couple of “big banks” for a business loan, but none would lend her money without security. In fact, an employee from one of the “big four” banks told her they couldn’t risk lending unsecured business loans to “accountants like you”. “Where are you going to find customers who will be happy to deal with a female accountant as the boss?” he asked.

This was in 1997, when the glass ceiling not only existed in corporate boardrooms, it existed for women everywhere: when starting a business, getting a home loan, fighting for a promotion, going on maternity leave, and losing responsibility when coming back to work.

Family to the rescue 

In the face of constant chauvinism, Susan had no option but to secure the $15,000 overdraft using the home of her hard-working parents, Victor and Souad Wahhab. All her amazing parents wanted was for their eldest daughter to forge her place in the world, to succeed and fulfil her potential. And with their help, she did.

The world needs Money Intelligence®

Susan’s accounting practice is now 23 years old. It has matured from a tax preparation service to a full financial services business that provides accounting, tax advice, financial planning, lending advice, SMSF setup, and admin and property investment services. 

Over the years, Susan has had thousands of conversations with people from all walks of life about their money stories. She has deep insight into the challenges they face as they strive to make and manage their money and businesses. She has also seen time and time again people struggling to secure their personal and business wealth. As such, Susan developed the concept of Money Intelligence®: the ability to make money, manage money, spend responsibly, invest wisely and plan for the long-term. It is her strong belief that people and society as a whole must develop a Money Intelligent® mindset to truly thrive.

In August 2014, Susan wrote down everything she knew about money, finance and business to create her transformational book, Money Intelligence® – Anchored in Values. This liberating book is crucial for anyone who wants to grow their wealth sustainably, live the life they want to live and achieve financial independence. For more information about the book and Susan's Money courses visit Money Intelligence website to find out more 

To find out how Susan and her team can transform your business and your life, contact her at swahhab(at)winnerpartnership.com


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